When God created humanity, He declared, “Let us make man in our image, after our likeness” (Genesis 1:26). That likeness includes the power to imagine, create, innovate, and build—a reflection of God’s own creative nature. Whether acknowledged or not, every person carries a spark of divine creativity. Social media is one of the many fruits of this creative capacity. It is not inherently evil; it is neutral—a tool. And like every tool, its value is determined by how it is used and who is wielding it.

Consider this: the devil is not a creator—he is a corrupter. He lacks the power to bring new things into existence. Instead, he distorts and perverts what has already been made by God or through the divine potential placed in man. God created the serpent (Genesis 3:1), yet the devil used it as an instrument of deception in Eden. The serpent was not evil; the intent behind its use was. In the same way, social media itself is not the problem. The real issue is the absence of purpose-driven believers using it with intention and vision. If the world can harness these platforms to promote gossip, violence, lust, and confusion, why can’t the Church use them to spread truth, peace, love, and salvation?

Jesus said, “Go into all the world and preach the gospel to all creation” (Mark 16:15). In our digital age, “all the world” includes online spaces—Facebook, Instagram, YouTube, TikTok, X (formerly Twitter), WhatsApp groups, blogs, and beyond. These are the modern market squares, the new global pulpits. To neglect them is to abandon a critical mission field. The early Church maximised the Roman Empire’s roads and postal system to share the gospel across continents. Today, social media offers an even faster, broader pathway—a digital highway to the nations. Should we reject it simply because others misuse it? Or should we rise, with wisdom and boldness, and take our rightful place?

Now is the time for creatives, ministers, content creators, and everyday believers to become intentional. Let us develop Spirit-led strategies, digital evangelism campaigns, and gospel-rooted content that cuts through the noise and carries eternal value. Let social media be our pulpit—not a pit. Let it become a stage for testimonies—not just trends. Let it be a stream of living water—not merely a source of fleeting entertainment. This is our call—not to curse the darkness, but to light a fire.

Use your phone with purpose.

Post with intention.

Comment with grace.

Social media is not the devil’s tool. It is a God-given opportunity, so let’s use it – for His glory.