Singer, songwriter, worship leader, teacher… there is no shortage of titles that this enigmatic young man can have, yet the humble Jake Isaac is at his happiest when serving others. Last month we hosted him at our Music Industry Session taking about ‘‘Understanding Your Niche and Expanding Your Reach’.

Much knowledge was shared by the non-profit marketing manager turned musician and creative as he gave advice on how artists can use their social media presence and the people around them to expand their reach. He challenged the creatives in the room to make a plan and to endeavour to understand why it is that they do what they do.

Shaakira, a contributing writer for aStepFWD said, “During the intimate Q&A, hosted by O’Neil Dennis, the founder of aStepFWD, Jake Isaac shared plenty words of wisdom with the audience, many of whom were singers or songwriters themselves. It was more than just an industry insight. As he shared his experiences and advice, he allowed the audience to connect and learn with him as he continues on his journey.”

Jake encouraged everyone, saying “In order to excel at what it is that you want to, you need to invest your time, resources and attention into it, you need to research and watch the standards.”

When asked if he had support when he started and how he got around any initial quality issues, Jake said he asked questions and persevered. Watch his full statement above along with some feedback from attendees.

Another video from the amazing session with Jake coming soon and listen out for the next Industry INsight Session!