Love Done Loud International and AStepFWD have announced a new strategic partnership for the UK/Europe edition of The Objective: Artist Summit & Sessions 2026, marking a significant moment of alignment within the UK Christian and Gospel creative community.
Now in its sixth year in the UK, The Objective has become a gathering focused on awakening, activating and equipping artists and creatives to engage culture with purpose. The event brings together musicians, industry voices, creatives and community leaders around a shared sense of calling and mission.
This year’s partnership introduces a new dimension to that vision.
AStepFWD has become a leading force within the UK Christian and Gospel music and creative space, helping to strengthen infrastructure, elevate standards and bring greater cohesion to a growing movement of artists and creatives across the nation.
Through a growing ecosystem of initiatives that discover and spotlight emerging talent, support industry development and celebrate excellence, AStepFWD has become a central hub for creatives seeking to create with both quality and conviction. Its work continues to contribute to a clearer sense of identity and direction within the UK scene while honouring those who have faithfully served across the years.
The partnership with Love Done Loud International reflects a shared conviction: that this moment is not only about increased visibility, but also about clarity of purpose and calling.
While AStepFWD brings strength in community building, infrastructure and industry development, Love Done Loud International carries a long-standing focus on mobilisation, mission and creative outreach, encouraging artists to use their gifts not only for cultural impact, but to engage the world around them with the Gospel for Kingdom impact.
Together, the organisations aim to shape a gathering that equips artists and creatives to pursue their calling with excellence in craft, conviction in message and a commitment to using their platform with purpose.
At its core, The Objective is more than an industry event. It is a space where artists are challenged to consider not only what they are creating, but what they are carrying.
The movement brings together veteran artists, industry experts and community leaders to rally, mentor and mobilise the next generation of voices and volunteers who want to use their gifts and influence to bring hope to people and communities in need.
Through advocacy, collaboration and creative engagement, The Objective seeks to awaken and equip creatives, communicators and communities to respond meaningfully to the spiritual, cultural and mental health challenges facing this generation.
The partnership will also see AStepFWD play a key role in rallying artists, amplifying awareness and bringing together voices from across the UK scene, helping this year’s gathering reflect both the depth and diversity emerging throughout the nation.
The Objective UK/Europe 2026 represents a point of convergence – a moment where a growing creative movement and a developing industry align more intentionally around not only opportunity, but responsibility.
At the centre of that message remains a simple truth:
You Are Loved.
There Is Hope.
Hope Has a Name: Jesus.
EVENT INFORMATION
The Objective UK/Europe 2026
3–5 July 2026
Port Vale Football Stadium Grounds, Burslem
Stoke-on-Trent, England
Register now at: www.whatisyourobjective.org
