Integrated Music Rights, Integrity Music’s independent-focused distribution and song copyright administration service, announces a new partnership with UK-based record label Hydration Records. The two entities signed a distribution and administration deal in August 2023.
Founded and directed by Derrick Tchie, Hydration Records is devoted to promoting gospel music in the alternative genres of Afrobeats, Pop, R&B, Lofi, and Hip-Hop. These genres are exciting avenues for Integrated Music Rights, which desires to see songs reflect the beauty and diversity of the worldwide body of Christ.
With a strong commitment to support independent artistry in the worship community, Integrity Music’s Integrated Music Rights arm provides a full-service distribution and song administration solution which allows independent artists to retain ownership of their recordings and songs, while having access to record label infrastructure and opportunities.
“Community and artist development has always been at the forefront of our values at Hydration Records and partnering with Integrity Music is a move that matches everything that we value as a music label,” commented Derrick Tchie (pictured left). “We are really happy to be on this journey with Mark and the Integrity team, and excited for the season ahead – supporting artists in their growth and sustainability.”
“Having the opportunity to serve Derrick and the artists on Hydration Records is such a joy,” said Integrity Music’s Global Business Development Director, Mark Bowater. “I’ve always appreciated his sensibility when it comes to artist development and creativity. The alignment that both Hydration Records and Integrated Music Rights to journey with and run alongside independent artists and develop sustainable and consistent growth in their music output excites us.”
This new partnership further consolidates Integrity Music’s and Integrated Music Rights’ desire to partner with the global Church in helping to develop locally-relevant and diverse ways of worshipping God. For more information, visit integritymusic.com and integratedmusicrights.com.
