Spotify launches long-awaited Pre-Save feature with new ‘Countdown Pages’

Spotify has announced the addition of new landing pages designed to help artists promote upcoming releases, including the option to add a pre-save button directly on Spotify. Revealed at Stream On, the feature is designed to remedy the “disconnect between where music is being teased and where music is actually being streamed.”

Dubbed “Countdown Pages,” the new feature also allows artists to tease exclusive content, pre-order merchandise, preview track lists and add a timer counting down to release day all in one place. It was introduced at the company’s Stream On event in Los Angeles on Wednesday (March 8) by Global Head of Artists Partnerships and Audience Joe Hadley and Head of Editorial Sulinna Ong, with help from the Jonas Brothers.

The pre-save feature is a long-awaited addition to the streaming platform. For years, artists have been creating their own campaigns via third-party pre-save services to get fans to save upcoming releases to their playlists before they’re released. Many believe that having impressive pre-save statistics can help artists, particularly DIY and emerging talent, receive better consideration for Spotify’s playlists given that a high amount of pre-saves likely indicates high demand.

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