We’re in the age of self-promotion and self-management with most musicians learning how to handle all their own business, from do it your-self learning guides on youtube to other known artists giving advice. The age of just signing that mega deal or getting a manager to handle all their music biz seems to ever ageing as most musicians prefer to go the ‘indie way’.
Kings Dream Entertainment artist Ruslan has recently been posting videos on artist awareness, promotion and teaching of business skills along with a few other artists like South Miami based emcee ILISH informing with his pointers as well.
Personally I think it’s great that artists are realising that they can be independent and still sell records and even make a living from their craft.
Look at the likes of Zuby (Bournemouth based MC) managing to sell over 22,000 albums whilst never signing a record label deal, on top of that Zuby has managed to find other ways to sell and promote his craft by having the first popup shops across the UK with his Blue&Purple store.
The awareness for artists to be able to manage themselves is a great thing, especially for new artists coming up, but where does this leave personal managers and record labels? Is there assistance no longer needed? Does great music really sell itself..? So there’s no need for managers..? only artists doing it for themselves..?
Here’s the thing, whilst it’s great for new and old musicians to learn how to do things themselves, it is also great to have management that can be your representative in the business side of music, because as you get more well-known in the industry and your work load becomes bigger you’re going to need a hand, you’ll need someone or a team who can point you in the right direction, plan your next move, push your promotion into the right lanes.
You will want a person or a team which is there for your every need so you can just focus on doing what you love… making music.
So if you’re just starting out in the music industry in whichever genre, I would urge you to find self management do-it-yourself videos and learn the basics + to help you on your way but remember that unless you’re doing full time or have friends or family helping you, eventually you’re gonna need to find some good management to help pave your way, look for management companies which have a few artists on their books already and offer short contractual time periods so if you don’t partner well with them you’re not locked in and easily exit!